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  • #2837


    Other martech programs, such as marketing automation, are unable to model attribution data using more complex methods. In most cases, they’re only able to perform single-touch attribution, which assigns 100% of the revenue credit for a sale to a single touchpoint along a customer’s entire buying journey.Is this right information about B2B Marketing Campaign? I have gone through many related sources and also searched on the internet but didn’t get the right solution.
    please help.

    Any help will be appreciated.
    Thank you.

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